As smartphone and tablet adoption increases, businesses are finding that they have to track and optimize their sites for additional metrics. While desktop browsing still far exceeds mobile browsing, mobile Web usage is expected to overtake desktop usage by 2015. Businesses that have begun tracking mobile metrics and optimizing for mobile behaviors stand to benefit the most from this revolution in Internet access.
Time on Site: Mobile vs. Desktop Visitors
One key metric for measuring visitor engagement is the time spent on site.… Read the rest
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